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1 competing firm
Экономика: конкурирующая фирма -
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3 competing firm
firma konkurencyjna -
4 competing firm
English-russian dctionary of contemporary Economics > competing firm
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6 firm
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- accountancy firm
- accounting firm
- accredited brokerage firm
- affiliated firm
- agency firm
- auditing firm
- auditor firm
- banking firm
- bankrupt firm
- blue chip firm
- broker's firm
- brokerage firm
- business firm
- civil engineering firm
- commercial firm
- competing firm
- competitive firm
- competitor firm
- consultancy firm
- consultation firm
- consulting firm
- consulting engineering firm
- contracting firm
- correspondent firm
- dealer firm
- distressed firm
- engineering firm
- entrant firm
- executive search firm
- exempted firm
- export firm
- financial firm
- financially troubled firm
- foreign firm
- forwarding firm
- incorporated firm
- individual firm
- industrial firm
- investment firm
- investment advisory firm
- investment banking firm
- joint firm
- joint commercial firm
- large firm
- law firm
- leading firm
- local firm
- long firm
- loss-making firm
- mail order firm
- major firm
- marketing firm
- member firm
- moderate-sized firm
- nonmember firm
- offshore firm
- outside firm
- over-leveraged firm
- participating firm
- patent law firm
- principal firm
- private firm
- prosperous firm
- public accounting firm
- purchasing firm
- renowned firm
- reputable firm
- retail firm
- rival firm
- search firm
- small firm
- solvent firm
- specialized firm
- start-up firm
- state firm
- state-owned firm
- stockbroker firm
- subsidiary firm
- target firm
- trade firm
- trading firm
- turnaround firm
- universal firm
- wholesale firm
- close down a firm
- cooperate with a firm
- direct a firm
- dissolve a firm
- establish a firm
- found a firm
- handle a firm
- keep a firm afloat
- liquidate a firm
- manage a firm
- operate a firm
- register a firm
- represent a firm
- run a firm
- set up a firm
- turn around a firm
- wind up a firm
- wipe out a firm -
7 firm
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8 competing
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см. competing firmEnglish-russian dctionary of contemporary Economics > competitive firm
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10 competitive firm
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11 compete
intransitive verbkonkurrieren ( for um); (Sport) kämpfencompete with somebody/something — mit jemandem/etwas konkurrieren
* * *[kəm'pi:t](to try to beat others in a contest, fight etc: We are competing against them in the next round; Are you competing with her for the job?) in Wettbewerb treten- academic.ru/14775/competition">competition- competitive
- competitor* * *com·pete[kəmˈpi:t]vi1. (measure oneself with)you just can't \compete with him man kann sich mit ihm einfach nicht messen; ( fig)turn the music down — I'm not competing with that noise dreh die Musik leiser — ich schreie nicht gegen diesen Lärm an2. SPORT antretenare you competing in the 100 metres? nimmst du an dem 100-Meter-Rennen teil?to \compete for a medal/money/a prize um eine Medaille/Geld/einen Preis kämpfen3. COMMto \compete for customers um Kunden kämpfen* * *[kəm'piːt]vito compete for sth — um etw kämpfen or (esp Comm) konkurrieren
his poetry can't compete with Eliot's — seine Gedichte können sich nicht mit denen Eliots messen
he can't compete ( any more) — er kann nicht mehr mithalten
to compete with/against sb — gegen jdn kämpfen or antreten
* * *compete [kəmˈpiːt] v/i1. in Wettbewerb treten, sich (mit)bewerben ( beide:for sth um etwas)2. WIRTSCH und weitS. konkurrieren (with, against mit):I can’t compete with him auch gegen ihn komme ich nicht an;3. wetteifern, sich messen ( beide:with mit)4. SPORTa) (am Wettkampf) teilnehmen* * *intransitive verbkonkurrieren ( for um); (Sport) kämpfencompete with somebody/something — mit jemandem/etwas konkurrieren
* * *v.konkurrieren v. -
12 near cash
!гос. фин. The resource budget contains a separate control total for “near cash” expenditure, that is expenditure such as pay and current grants which impacts directly on the measure of the golden rule.This paper provides background information on the framework for the planning and control of public expenditure in the UK which has been operated since the 1998 Comprehensive Spending Review (CSR). It sets out the different classifications of spending for budgeting purposes and why these distinctions have been adopted. It discusses how the public expenditure framework is designed to ensure both sound public finances and an outcome-focused approach to public expenditure.The UK's public spending framework is based on several key principles:"consistency with a long-term, prudent and transparent regime for managing the public finances as a whole;" "the judgement of success by policy outcomes rather than resource inputs;" "strong incentives for departments and their partners in service delivery to plan over several years and plan together where appropriate so as to deliver better public services with greater cost effectiveness; and"the proper costing and management of capital assets to provide the right incentives for public investment.The Government sets policy to meet two firm fiscal rules:"the Golden Rule states that over the economic cycle, the Government will borrow only to invest and not to fund current spending; and"the Sustainable Investment Rule states that net public debt as a proportion of GDP will be held over the economic cycle at a stable and prudent level. Other things being equal, net debt will be maintained below 40 per cent of GDP over the economic cycle.Achievement of the fiscal rules is assessed by reference to the national accounts, which are produced by the Office for National Statistics, acting as an independent agency. The Government sets its spending envelope to comply with these fiscal rules.Departmental Expenditure Limits ( DEL) and Annually Managed Expenditure (AME)"Departmental Expenditure Limit ( DEL) spending, which is planned and controlled on a three year basis in Spending Reviews; and"Annually Managed Expenditure ( AME), which is expenditure which cannot reasonably be subject to firm, multi-year limits in the same way as DEL. AME includes social security benefits, local authority self-financed expenditure, debt interest, and payments to EU institutions.More information about DEL and AME is set out below.In Spending Reviews, firm DEL plans are set for departments for three years. To ensure consistency with the Government's fiscal rules departments are set separate resource (current) and capital budgets. The resource budget contains a separate control total for “near cash” expenditure, that is expenditure such as pay and current grants which impacts directly on the measure of the golden rule.To encourage departments to plan over the medium term departments may carry forward unspent DEL provision from one year into the next and, subject to the normal tests for tautness and realism of plans, may be drawn down in future years. This end-year flexibility also removes any incentive for departments to use up their provision as the year end approaches with less regard to value for money. For the full benefits of this flexibility and of three year plans to feed through into improved public service delivery, end-year flexibility and three year budgets should be cascaded from departments to executive agencies and other budget holders.Three year budgets and end-year flexibility give those managing public services the stability to plan their operations on a sensible time scale. Further, the system means that departments cannot seek to bid up funds each year (before 1997, three year plans were set and reviewed in annual Public Expenditure Surveys). So the credibility of medium-term plans has been enhanced at both central and departmental level.Departments have certainty over the budgetary allocation over the medium term and these multi-year DEL plans are strictly enforced. Departments are expected to prioritise competing pressures and fund these within their overall annual limits, as set in Spending Reviews. So the DEL system provides a strong incentive to control costs and maximise value for money.There is a small centrally held DEL Reserve. Support from the Reserve is available only for genuinely unforeseeable contingencies which departments cannot be expected to manage within their DEL.AME typically consists of programmes which are large, volatile and demand-led, and which therefore cannot reasonably be subject to firm multi-year limits. The biggest single element is social security spending. Other items include tax credits, Local Authority Self Financed Expenditure, Scottish Executive spending financed by non-domestic rates, and spending financed from the proceeds of the National Lottery.AME is reviewed twice a year as part of the Budget and Pre-Budget Report process reflecting the close integration of the tax and benefit system, which was enhanced by the introduction of tax credits.AME is not subject to the same three year expenditure limits as DEL, but is still part of the overall envelope for public expenditure. Affordability is taken into account when policy decisions affecting AME are made. The Government has committed itself not to take policy measures which are likely to have the effect of increasing social security or other elements of AME without taking steps to ensure that the effects of those decisions can be accommodated prudently within the Government's fiscal rules.Given an overall envelope for public spending, forecasts of AME affect the level of resources available for DEL spending. Cautious estimates and the AME margin are built in to these AME forecasts and reduce the risk of overspending on AME.Together, DEL plus AME sum to Total Managed Expenditure (TME). TME is a measure drawn from national accounts. It represents the current and capital spending of the public sector. The public sector is made up of central government, local government and public corporations.Resource and Capital Budgets are set in terms of accruals information. Accruals information measures resources as they are consumed rather than when the cash is paid. So for example the Resource Budget includes a charge for depreciation, a measure of the consumption or wearing out of capital assets."Non cash charges in budgets do not impact directly on the fiscal framework. That may be because the national accounts use a different way of measuring the same thing, for example in the case of the depreciation of departmental assets. Or it may be that the national accounts measure something different: for example, resource budgets include a cost of capital charge reflecting the opportunity cost of holding capital; the national accounts include debt interest."Within the Resource Budget DEL, departments have separate controls on:"Near cash spending, the sub set of Resource Budgets which impacts directly on the Golden Rule; and"The amount of their Resource Budget DEL that departments may spend on running themselves (e.g. paying most civil servants’ salaries) is limited by Administration Budgets, which are set in Spending Reviews. Administration Budgets are used to ensure that as much money as practicable is available for front line services and programmes. These budgets also help to drive efficiency improvements in departments’ own activities. Administration Budgets exclude the costs of frontline services delivered directly by departments.The Budget preceding a Spending Review sets an overall envelope for public spending that is consistent with the fiscal rules for the period covered by the Spending Review. In the Spending Review, the Budget AME forecast for year one of the Spending Review period is updated, and AME forecasts are made for the later years of the Spending Review period.The 1998 Comprehensive Spending Review ( CSR), which was published in July 1998, was a comprehensive review of departmental aims and objectives alongside a zero-based analysis of each spending programme to determine the best way of delivering the Government's objectives. The 1998 CSR allocated substantial additional resources to the Government's key priorities, particularly education and health, for the three year period from 1999-2000 to 2001-02.Delivering better public services does not just depend on how much money the Government spends, but also on how well it spends it. Therefore the 1998 CSR introduced Public Service Agreements (PSAs). Each major government department was given its own PSA setting out clear targets for achievements in terms of public service improvements.The 1998 CSR also introduced the DEL/ AME framework for the control of public spending, and made other framework changes. Building on the investment and reforms delivered by the 1998 CSR, successive spending reviews in 2000, 2002 and 2004 have:"provided significant increase in resources for the Government’s priorities, in particular health and education, and cross-cutting themes such as raising productivity; extending opportunity; and building strong and secure communities;" "enabled the Government significantly to increase investment in public assets and address the legacy of under investment from past decades. Departmental Investment Strategies were introduced in SR2000. As a result there has been a steady increase in public sector net investment from less than ¾ of a per cent of GDP in 1997-98 to 2¼ per cent of GDP in 2005-06, providing better infrastructure across public services;" "introduced further refinements to the performance management framework. PSA targets have been reduced in number over successive spending reviews from around 300 to 110 to give greater focus to the Government’s highest priorities. The targets have become increasingly outcome-focused to deliver further improvements in key areas of public service delivery across Government. They have also been refined in line with the conclusions of the Devolving Decision Making Review to provide a framework which encourages greater devolution and local flexibility. Technical Notes were introduced in SR2000 explaining how performance against each PSA target will be measured; and"not only allocated near cash spending to departments, but also – since SR2002 - set Resource DEL plans for non cash spending.To identify what further investments and reforms are needed to equip the UK for the global challenges of the decade ahead, on 19 July 2005 the Chief Secretary to the Treasury announced that the Government intends to launch a second Comprehensive Spending Review (CSR) reporting in 2007.A decade on from the first CSR, the 2007 CSR will represent a long-term and fundamental review of government expenditure. It will cover departmental allocations for 2008-09, 2009-10 and 2010 11. Allocations for 2007-08 will be held to the agreed figures already announced by the 2004 Spending Review. To provide a rigorous analytical framework for these departmental allocations, the Government will be taking forward a programme of preparatory work over 2006 involving:"an assessment of what the sustained increases in spending and reforms to public service delivery have achieved since the first CSR. The assessment will inform the setting of new objectives for the decade ahead;" "an examination of the key long-term trends and challenges that will shape the next decade – including demographic and socio-economic change, globalisation, climate and environmental change, global insecurity and technological change – together with an assessment of how public services will need to respond;" "to release the resources needed to address these challenges, and to continue to secure maximum value for money from public spending over the CSR period, a set of zero-based reviews of departments’ baseline expenditure to assess its effectiveness in delivering the Government’s long-term objectives; together with"further development of the efficiency programme, building on the cross cutting areas identified in the Gershon Review, to embed and extend ongoing efficiency savings into departmental expenditure planning.The 2007 CSR also offers the opportunity to continue to refine the PSA framework so that it drives effective delivery and the attainment of ambitious national standards.Public Service Agreements (PSAs) were introduced in the 1998 CSR. They set out agreed targets detailing the outputs and outcomes departments are expected to deliver with the resources allocated to them. The new spending regime places a strong emphasis on outcome targets, for example in providing for better health and higher educational standards or service standards. The introduction in SR2004 of PSA ‘standards’ will ensure that high standards in priority areas are maintained.The Government monitors progress against PSA targets, and departments report in detail twice a year in their annual Departmental Reports (published in spring) and in their autumn performance reports. These reports provide Parliament and the public with regular updates on departments’ performance against their targets.Technical Notes explain how performance against each PSA target will be measured.To make the most of both new investment and existing assets, there needs to be a coherent long term strategy against which investment decisions are taken. Departmental Investment Strategies (DIS) set out each department's plans to deliver the scale and quality of capital stock needed to underpin its objectives. The DIS includes information about the department's existing capital stock and future plans for that stock, as well as plans for new investment. It also sets out the systems that the department has in place to ensure that it delivers its capital programmes effectively.This document was updated on 19 December 2005.Near-cash resource expenditure that has a related cash implication, even though the timing of the cash payment may be slightly different. For example, expenditure on gas or electricity supply is incurred as the fuel is used, though the cash payment might be made in arrears on aquarterly basis. Other examples of near-cash expenditure are: pay, rental.Net cash requirement the upper limit agreed by Parliament on the cash which a department may draw from theConsolidated Fund to finance the expenditure within the ambit of its Request forResources. It is equal to the agreed amount of net resources and net capital less non-cashitems and working capital.Non-cash cost costs where there is no cash transaction but which are included in a body’s accounts (or taken into account in charging for a service) to establish the true cost of all the resourcesused.Non-departmental a body which has a role in the processes of government, but is not a government public body, NDPBdepartment or part of one. NDPBs accordingly operate at arm’s length from governmentMinisters.Notional cost of a cost which is taken into account in setting fees and charges to improve comparability with insuranceprivate sector service providers.The charge takes account of the fact that public bodies donot generally pay an insurance premium to a commercial insurer.the independent body responsible for collecting and publishing official statistics about theUK’s society and economy. (At the time of going to print legislation was progressing tochange this body to the Statistics Board).Office of Government an office of the Treasury, with a status similar to that of an agency, which aims to maximise Commerce, OGCthe government’s purchasing power for routine items and combine professional expertiseto bear on capital projects.Office of the the government department responsible for discharging the Paymaster General’s statutoryPaymaster General,responsibilities to hold accounts and make payments for government departments and OPGother public bodies.Orange bookthe informal title for Management of Risks: Principles and Concepts, which is published by theTreasury for the guidance of public sector bodies.Office for NationalStatistics, ONS60Managing Public Money————————————————————————————————————————"GLOSSARYOverdraftan account with a negative balance.Parliament’s formal agreement to authorise an activity or expenditure.Prerogative powerspowers exercisable under the Royal Prerogative, ie powers which are unique to the Crown,as contrasted with common-law powers which may be available to the Crown on the samebasis as to natural persons.Primary legislationActs which have been passed by the Westminster Parliament and, where they haveappropriate powers, the Scottish Parliament and the Northern Ireland Assembly. Begin asBills until they have received Royal Assent.arrangements under which a public sector organisation contracts with a private sectorentity to construct a facility and provide associated services of a specified quality over asustained period. See annex 7.5.Proprietythe principle that patterns of resource consumption should respect Parliament’s intentions,conventions and control procedures, including any laid down by the PAC. See box 2.4.Public Accountssee Committee of Public Accounts.CommitteePublic corporationa trading body controlled by central government, local authority or other publiccorporation that has substantial day to day operating independence. See section 7.8.Public Dividend finance provided by government to public sector bodies as an equity stake; an alternative to Capital, PDCloan finance.Public Service sets out what the public can expect the government to deliver with its resources. EveryAgreement, PSAlarge government department has PSA(s) which specify deliverables as targets or aimsrelated to objectives.a structured arrangement between a public sector and a private sector organisation tosecure an outcome delivering good value for money for the public sector. It is classified tothe public or private sector according to which has more control.Rate of returnthe financial remuneration delivered by a particular project or enterprise, expressed as apercentage of the net assets employed.Regularitythe principle that resource consumption should accord with the relevant legislation, therelevant delegated authority and this document. See box 2.4.Request for the functional level into which departmental Estimates may be split. RfRs contain a number Resources, RfRof functions being carried out by the department in pursuit of one or more of thatdepartment’s objectives.Resource accountan accruals account produced in line with the Financial Reporting Manual (FReM).Resource accountingthe system under which budgets, Estimates and accounts are constructed in a similar wayto commercial audited accounts, so that both plans and records of expenditure allow in fullfor the goods and services which are to be, or have been, consumed – ie not just the cashexpended.Resource budgetthe means by which the government plans and controls the expenditure of resources tomeet its objectives.Restitutiona legal concept which allows money and property to be returned to its rightful owner. Ittypically operates where another person can be said to have been unjustly enriched byreceiving such monies.Return on capital the ratio of profit to capital employed of an accounting entity during an identified period.employed, ROCEVarious measures of profit and of capital employed may be used in calculating the ratio.Public Privatepartnership, PPPPrivate Finance Initiative, PFIParliamentaryauthority61Managing Public Money"————————————————————————————————————————GLOSSARYRoyal charterthe document setting out the powers and constitution of a corporation established underprerogative power of the monarch acting on Privy Council advice.Second readingthe second formal time that a House of Parliament may debate a bill, although in practicethe first substantive debate on its content. If successful, it is deemed to denoteParliamentary approval of the principle of the proposed legislation.Secondary legislationlaws, including orders and regulations, which are made using powers in primary legislation.Normally used to set out technical and administrative provision in greater detail thanprimary legislation, they are subject to a less intense level of scrutiny in Parliament.European legislation is,however,often implemented in secondary legislation using powers inthe European Communities Act 1972.Service-level agreement between parties, setting out in detail the level of service to be performed.agreementWhere agreements are between central government bodies, they are not legally a contractbut have a similar function.Shareholder Executive a body created to improve the government’s performance as a shareholder in businesses.Spending reviewsets out the key improvements in public services that the public can expect over a givenperiod. It includes a thorough review of departmental aims and objectives to find the bestway of delivering the government’s objectives, and sets out the spending plans for the givenperiod.State aidstate support for a domestic body or company which could distort EU competition and sois not usually allowed. See annex 4.9.Statement of Excessa formal statement detailing departments’ overspends prepared by the Comptroller andAuditor General as a result of undertaking annual audits.Statement on Internal an annual statement that Accounting Officers are required to make as part of the accounts Control, SICon a range of risk and control issues.Subheadindividual elements of departmental expenditure identifiable in Estimates as single cells, forexample cell A1 being administration costs within a particular line of departmental spending.Supplyresources voted by Parliament in response to Estimates, for expenditure by governmentdepartments.Supply Estimatesa statement of the resources the government needs in the coming financial year, and forwhat purpose(s), by which Parliamentary authority is sought for the planned level ofexpenditure and income.Target rate of returnthe rate of return required of a project or enterprise over a given period, usually at least a year.Third sectorprivate sector bodies which do not act commercially,including charities,social and voluntaryorganisations and other not-for-profit collectives. See annex 7.7.Total Managed a Treasury budgeting term which covers all current and capital spending carried out by the Expenditure,TMEpublic sector (ie not just by central departments).Trading fundan organisation (either within a government department or forming one) which is largely orwholly financed from commercial revenue generated by its activities. Its Estimate shows itsnet impact, allowing its income from receipts to be devoted entirely to its business.Treasury Minutea formal administrative document drawn up by the Treasury, which may serve a wide varietyof purposes including seeking Parliamentary approval for the use of receipts asappropriations in aid, a remission of some or all of the principal of voted loans, andresponding on behalf of the government to reports by the Public Accounts Committee(PAC).62Managing Public Money————————————————————————————————————————GLOSSARY63Managing Public MoneyValue for moneythe process under which organisation’s procurement, projects and processes aresystematically evaluated and assessed to provide confidence about suitability, effectiveness,prudence,quality,value and avoidance of error and other waste,judged for the public sectoras a whole.Virementthe process through which funds are moved between subheads such that additionalexpenditure on one is met by savings on one or more others.Votethe process by which Parliament approves funds in response to supply Estimates.Voted expenditureprovision for expenditure that has been authorised by Parliament. Parliament ‘votes’authority for public expenditure through the Supply Estimates process. Most expenditureby central government departments is authorised in this way.Wider market activity activities undertaken by central government organisations outside their statutory duties,using spare capacity and aimed at generating a commercial profit. See annex 7.6.Windfallmonies received by a department which were not anticipated in the spending review.———————————————————————————————————————— -
13 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
14 management
1) управление; заведование; менеджмент2) ведение (дел, хозяйства, переговоров)3) правление; дирекция; администрация, руководство; управленческий аппарат•The management of Japan's economy is strewn across several competing agencies and ministries. — Руководство японской экономикой рассредоточено среди нескольких конкурирующих ведомств и министерств.
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15 seller
['selə]nCHOICE OF WORDS:Русским существительным продавец, торговец соответствует ряд английских существительных - seller, trader, salesman, vendor, hawker, pedder/pedlar (Am.). Seller - продающий продавец - наиболее общее слово этой группы; оно не связано ни с какими условиями продажи, ни с характером продаваемого предмета, ни с местом продажи, ни с профессиональной деятельностью продающего: The streets are full of fruit sellers with boxes of apples. Улицы полны торговцами фруктов с ящиками яблок. This firm is an established seller of fine food and drinks. Фирма известна как продавец хороших пищевымх продуктов и напитков. The entrance to the museum was crowded with postcard sellers. У входа в музей толпились продавцы открыток. Both the buyer and seller should agree on the terms before the contract is signed. Покупатель и продавец должны договориться об условиях до подписания контракта. Trader - торговец, в отличие от seller, регулярно занимается куплей и продажей товаров, как правило, закупая их в одном месте и перевозя их в другое, для продажи; купля, перевоз и продажа представляют собой профессиональную деятельность человека: slave (fur, silk) traders торговцы рабами (мехом, шелком); small traders find it difficult to compete with large chain stores мелким торговцам трудно конкурировать с большими сетевыми универмами; the firm was founded by a French fur trader фирма была основана французским торговцем мехами; the port was crowded with slave traders порт был забит работорговцами. Salesman (saleswoman, salesgirl, shop-assistants) - продавцы, служащие магазина; sales staff - продавцы, служащие магазинов, работающие профессионально, в обязанности всех членов sales staff входит обслуживание покупателей: a travelling salesman (AE)/a commercial salesman (BE) коммивояжер; she worked as a saleswoman in a shoe department of a big department store in London она работала продавщицей в обувном отделе большого универмага в Лондоне; the salesman told me they would not be getting new magazines until next week продавец сказал, что новые журналы они получат только на следующей неделе; being a travelling salesman means I've got to go to a lot of places работа коммивояжера связана с разъездами по многим местам. Vendor (= vender) - уличный торговец, как правило, торгующий мелкими вещами, часто перенося их с места на место: icecream (newspaper, water) vendor продавец мороженого (газет, воды); vending machine of smth автомат по продаже чего-либо; I could hear the shouts of street vendors competing with each other for customers. Я слышал выкрики уличных торговцев, наперебой зазывавших покупателей. The shops are closed but you can always buy an ice-cream from an ice-cream vendor. Магазины уже закрыты, но всегда можно купить мороженое у уличных продавцов/торговцев. Frank stopped to buy an evening paper from a newspaper vendor. Фрэнк остановился, чтобы купить вечернюю газету у газетчика. Pedder (= pedlar) - мелкий торговец, который разносит свои товары из дома в дом, или торгует ими на улице: Beach peddlers sell T-shirts. Торговцы продают майки на пляже. Hawker - мелкий торговец-разносчик, часто пытающийся всучить некачественный товар: Hawkers went from house to house offering honey, nuts, and cigarettes. Торговцы ходили из дома в дом, предлагая мед, орехи и сигареты -
16 business
(bus, biz)1. n ком. бізнес; діло; справа; підприємництво; торговельна діяльність; торгівля; діяльність; a підприємницький; діловий; 2. n підприємство; компанія; фірма; a фірмовий1. заняття або системна діяльність, що реалізується у виробничій (manufacture), промисловій, торговельній (trade) та ін. сферах з метою одержання прибутку (profit) шляхом купівлі та продажу товарів (goods) і послуг (service¹); 2. організація, покликана засобами торгівлі задовольнити потреби суспільства і одержати прибуток; ♦ існує кілька основних видів підприємств, а саме: одноосібне підприємство (sole proprietorship), партнерство (partnership) та компанія (company) або корпорація (corporation)═════════■═════════advertising business рекламна справа • рекламний бізнес • рекламне агентство; annual business річна справа; banking business банківське діло • банківські операції; bankrupt business збанкрутіле підприємство; beverage business підприємство у сфері виробництва напоїв; big business велике підприємство; brokerage business посередницька справа • брокерська контора; capital-intensive business капіталомістке підприємство; commercial business торговельне підприємство • торгівля; competing business конкурентне підприємство; current business поточна справа; durable goods business торгівля товарами довгострокового вжитку; export business експортний бізнес; family-owned business сімейне підприємство • родинне підприємство; foreign-owned business підприємство, яке належить закордонному власнику; government business державна справа; hospitality business готельний бізнес; illegal business заборонена справа • незаконне підприємство • незаконна справа; import business бізнес у сфері імпорту; incorporated business акціонерне підприємство • акціонерна компанія; insurance business страховий бізнес; investment business інвестиційна діяльність; joint business спільне підприємство; large-scale retail business велике підприємство роздрібної торгівлі; loan business кредитна справа; local business місцеве підприємництво; mail-order business посилковий торговельний бізнес; mercantile business торговельне підприємство; official business офіційна справа; private business приватне підприємство; produce business торгівля сільськогосподарськими продуктами; profitable business прибутковий бізнес; proprietary business виробництво фірмової продукції; publishing business видавнича справа • книготорговий бізнес; real estate business бізнес у сфері нерухомості; retail business роздрібна торгівля • підприємство роздрібної торгівлі; seasonal business сезонне підприємництво; securities business торгівля цінними паперами; service business бізнес у сфері обслуговування; small business мале підприємництво; small-scale retail business мале роздрібне підприємство; unincorporated business неакцір-нерне підприємство; well-established business солідне підприємство • солідна фірма; wholesale business оптове підприємство • оптова торгівля═════════□═════════business ability спроможність до комерційної діяльності; business account рахунок підприємств; business acquaintance ділове знайомство; business activities види ділової діяльності; business activity ділова діяльність • господарська діяльність • економічна діяльність; business acumen ділова хватка; business address службова адреса • ділова адреса; business agent торговельний агент; business approach діловий підхід; business area сфера торговельно-промислової діяльності; business broker професійний брокер • професійний агент • діловий брокер; business canvasser торговельний агент; business саг автомобіль для ділових поїздок; business card візитна картка • візитівка; business circles ділові кола; business class бізнес-клас; business community ділові кола • ділове суспільство; business concept поняття ділової діяльності; business concern ділова справа; business conduct ведення діла; business connections ділові зв'язки; business costs ділові витрати; business credit кредит на торговельно-промислову діяльність; business cycle діловий цикл • цикл ділової діяльності • економічний цикл; business cycle indicator показник економічного циклу; business cycle recovery піднесення ділової активності; business data processing обробка комерційної інформації; business day час роботи банку • робочий день • час роботи біржі; business deal торговельна угода; business district діловий район • торговельний район; business economics економіка підприємства; business education комерційна освіта; business enterprise торговельна фірма • торговельно-промислове підприємство; business environment економічне оточення; business equipment виробниче устаткування; business establishment ділове підприємство • ділові кола • торговельно-промислове підприємство; business ethics ділова етика; business expenses витрати підприємців • торговельні витрати; business factor економічний фактор; business financing фінансування підприємств; business firm підприємницька фірма; business fortune удача в діловій діяльності • багатство, нажите внаслідок ділової діяльності; business hours години роботи підприємства • години торгівлі • години роботи біржі • робочі години; business house торговельний дім; business in futures ф'ючерсні угоди; business instinct ділове чуття • діловий нюх; business integrity чесність у діловій діяльності; business investment капіталовкладення підприємства; business law торгове право; business leader діловий лідер • керівник промислового підприємства; business life ділове життя; business management управління торговельно-промисловим підприємством; business manager комерційний директор • торговельний керівник; business merger об'єднання підприємств • злиття компаній; business method методика ділової діяльності; business monopoly підприємницька монополія; business name назва фірми • назва підприємства; business office торговельна канцелярія • торговельна контора; business of the day порядок денний; business opportunities можливість ділової діяльності; business outlook перспективи ділової діяльності • майбутня економічна кон'юнктура; business partner діловий партнер • торговельний партнер • діловий компаньйон • діловий учасник; business practice практика ділових відносин; business premises будинок підприємства; business press ділова преса; business principle діловий принцип; business procedure методика ділової діяльності; business profits прибуток підприємства; business property власність підприємства • власність фірми; business publication комерційне видання • фірмове видання; business purpose мета ділової діяльності; business quarter діловий квартал; business receipts прибутки від ділової діяльності; business relation діловий зв'язок; business relations ділові відносини • торговельні зв'язки; business reply cards картки для ділової відповіді; business representative торговельний представник; business revival пожвавлення господарської кон'юнктури; business secret виробничий секрет; business sector діловий сектор • виробничий сектор • сектор торговельно-промислової діяльності; business strategy ділова стратегія; business support підтримка підприємства; business tax податок на підприємця • податок на підприємство; business taxation оподаткування підприємства; business tax form бланк податкової декларації для підприємця; business tax package комплекс заходів з оподаткування підприємця; business tenant орендар/орендарка підприємства; business terms умови ділової діяльності; business-to-business advertising реклама для підприємців; business-to-business sales обсяг продажу торговельно-промислових підприємств • гуртовий оборот фірми; business training навчання торговельно-промислової діяльності; business trends тенденції в галузі ділової діяльності; business trip ділова поїздка • відрядження; business turnover торговельний оборот підприємства; business undertaking торговельно-промислове підприємство; business venue місце зустрічі фірми • місце ділової зустрічі; business volume торговельний оборот • обсяг ділових операцій; business week робочий тиждень; business world діловий світ; business year бюджетний рік • звітний рік • господарський рік; out of business банкрут; to be engaged in business займатися/зайнятися торгівлею • торгувати • крамарювати; to be forced out of business бути витісненим з підприємницької діяльності; to be in business займатися/зайнятися торгівлею • торгувати • крамарювати; to be out of business банкрутувати/збанкрутувати; to close down a business ліквідувати фірму • ліквідуватися; to conduct a business вести справу • займатися комерцією • керувати підприємством; to do business вести справу • вести діло; to engage in business займатися/зайнятися торгівлею • торгувати • крамарювати; to establish a business створювати/створити підприємство; to expand a business розширяти/розширити підприємство; to finance a business фінансувати підприємство; to go into business займатися/зайнятися торгівлею • торгувати • крамарювати; to go out of business ліквідувати підприємство • припиняти/припинити діяльність; to launch a business відкривати/відкрити підприємство; to manage a business керувати підприємством; to open a business засновувати/ заснувати підприємство • відкривати/відкрити підприємство; to operate a business керувати підприємством; to run a business керувати підприємством; to sell out a business продати підприємство; to set up a business починати/почати справу • засновувати/заснувати підприємство • починати/почати бізнес; to start a business починати/почати справу • засновувати/заснувати підприємство • починати/почати бізнес; to take over a business брати/взяти на себе ведення справи; to wind up a business ліквідувати підприємствоbusiness¹:: business enterprise; business² ‡ business² (383)═════════◇═════════бізнес < англ. business — діло, торгівля, справа; також форма бізнесмен — комерсант, ділок, торговець (ЕС-СУМ 1: 139; СІС: 96); підприємство/підприємництво/підприємницький < нім. Unternehmung < unter — під і nehmen — брати, приймати (ЕС-СУМ 4: 54-55)* * *господарська діяльність; бізнес; справа; клієнт; підприємництво; підприємство; клієнтура; підприємницька діяльність; оборот ( компанії); обсяг господарської діяльності -
17 compete
1. Ithe prize was open to all, but few competed состязание на приз было открытым, но мало кто принял участие2. IIcompete in some manner compete freely (actively, successfully, effectively, ruthlessly, etc.) свободно и т. д. конкурировать /соревноваться/; these two books do not compete at all эти книги совершенно /никак/ друг с другом не конкурируют3. XIbe competed for by smb. the prize was competed for by all the graduates приз разыгрывался между всеми выпускниками; be competed for at some time the cup will be competed for tomorrow соревнование на кубок состоится завтра4. XVI1) compete with /against/ smb., smth. compete with others (with other rivals, with other countries, against their team, against each other, etc.) successfully (ruthlessly, actively, honestly, triumphantly, etc.) успешно и т. д. соперничать /конкурировать, вести борьбу/ с другими и т. д.; compete in smth. compete in chess состязаться / выступать/ в шахматных соревнованиях; few competed in the race [очень] немногие участвовали в гонках; an injury kept him from competing in the final race из-за травмы он не мог участвовать в финальном забеге; compete with smb. in doing smth. compete with others in running (with their team in jumping, etc.) состязаться с остальными [участниками] в беге и т. д; compete for smth. compete for a prize (for a medal, etc.) принимать участие в соревнованиях на приз и т. д.; students must compete for a scholarship студенты должны соревноваться за право получать стипендию; compete with smb. for smth. compete with smb. for a prize (for a medal, for the title, for championship, for the appointment, for a position, for an office, for a post, for a professorship, for leadership, etc.) соревноваться / состязаться, бороться/ с кем-л. за приз и т. д., оспаривать у кого-л. [право на] приз и т. д.2) compete with smth. there is no book that can compete with this one ни одна книга не может соперничать с этой; а new dictionary must be very good if it is to compete with the many already in the market новый словарь должен быть очень хорошим /обладать большими достоинствами/, чтобы конкурировать с теми, которые уже имеются в продаже; compete in smth. compete in quality конкурировать /соревноваться, соперничать/ по качеству; compete successfully in the open market of the world успешно конкурировать на открытом мировом рынке; compete with smb., smth. in smth. compete with him in talent (with her in grace, with him in ardour, with this book in force, etc.) соперничать с ним в таланте и т. д.; compete in smth. against smb. compete in trade against this firm конкурировать с этой фирмой на рынке, быть торговым соперником этой фирмы5. XVIIcompete in doing smth. compete in running (in leaping, in wrestling, in climbing, etc.) соревноваться в беге и т. д.; they will have to compete in shooting им придется соревноваться в стрельбе -
18 rival
1. n соперник, конкурент2. n воен. противник3. a соперничающий, конкурирующий4. v соперничать, конкурироватьСинонимический ряд:1. competitive (adj.) antagonistic; combatant; combative; competing; competitive; conflicting; contesting; emulating; opposed; opposing; vying2. adversary (noun) adversary; enemy; foe3. competitor (noun) antagonist; challenger; competition; competitor; contender; contestant; corrival; emulator; opponent4. amount (verb) amount; correspond to; measure up; meet; partake of; tie; touch5. approach (verb) approach; approximate; border; verge on6. compete (verb) challenge; compare with; compete; compete with; contend; contend with; contest; emulate; equal; match; oppose; parallel; rivalize; vie7. exceed (verb) exceed; outdo; surpassАнтонимический ряд:advocate; aid; ally; assist; assistant; associate with; auxiliary; back; champion; confrere; cooperate; defend; encourage; favour; friend -
19 Poulsen, Valdemar
[br]b. 23 November 1869 Copenhagen, Denmarkd. 23 July 1942 Gentofte, Denmark[br]Danish engineer who developed practical magnetic recording and the arc generator for continuous radio waves.[br]From an early age he was absorbed by phenomena of physics to the exclusion of all other subjects, including mathematics. When choosing his subjects for the final three years in Borgedydskolen in Christianshavn (Copenhagen) before university, he opted for languages and history. At the University of Copenhagen he embarked on the study of medicine in 1889, but broke it off and was apprenticed to the machine firm of A/S Frichs Eftf. in Aarhus. He was employed between 1893 and 1899 as a mechanic and assistant in the laboratory of the Copenhagen Telephone Company KTAS. Eventually he advanced to be Head of the line fault department. This suited his desire for experiment and measurement perfectly. After the invention of the telegraphone in 1898, he left the laboratory and with responsible business people he created Aktieselskabet Telegrafonen, Patent Poulsen in order to develop it further, together with Peder Oluf Pedersen (1874– 1941). Pedersen brought with him the mathematical background which eventually led to his professorship in electronic engineering in 1922.The telegraphone was the basis for multinational industrial endeavours after it was demonstrated at the 1900 World's Exhibition in Paris. It must be said that its strength was also its weakness, because the telegraphone was unique in bringing sound recording and reproduction to the telephone field, but the lack of electronic amplifiers delayed its use outside this and the dictation fields (where headphones could be used) until the 1920s. However, commercial interest was great enough to provoke a number of court cases concerning patent infringement, in which Poulsen frequently figured as a witness.In 1903–4 Poulsen and Pedersen developed the arc generator for continuous radio waves which was used worldwide for radio transmitters in competition with Marconi's spark-generating system. The inspiration for this work came from the research by William Duddell on the musical arc. Whereas Duddell had proposed the use of the oscillations generated in his electric arc for telegraphy in his 1901 UK patent, Poulsen contributed a chamber of hydrogen and a transverse magnetic field which increased the efficiency remarkably. He filed patent applications on these constructions from 1902 and the first publication in a scientific forum took place at the International Electrical Congress in St Louis, Missouri, in 1904.In order to use continuous waves efficiently (the high frequency constituted a carrier), Poulsen developed both a modulator for telegraphy and a detector for the carrier wave. The modulator was such that even the more primitive spark-communication receivers could be used. Later Poulsen and Pedersen developed frequency-shift keying.The Amalgamated Radio-Telegraph Company Ltd was launched in London in 1906, combining the developments of Poulsen and those of De Forest Wireless Telegraph Syndicate. Poulsen contributed his English and American patents. When this company was liquidated in 1908, its assets were taken over by Det Kontinentale Syndikat for Poulsen Radio Telegrafi, A/S in Copenhagen (liquidated 1930–1). Some of the patents had been sold to C.Lorenz AG in Berlin, which was very active.The arc transmitting system was in use worldwide from about 1910 to 1925, and the power increased from 12 kW to 1,000 kW. In 1921 an exceptional transmitter rated at 1,800 kW was erected on Java for communications with the Netherlands. More than one thousand installations had been in use worldwide. The competing systems were initially spark transmitters (Marconi) and later rotary converters ( Westinghouse). Similar power was available from valve transmitters only much later.From c. 1912 Poulsen did not contribute actively to further development. He led a life as a well-respected engineer and scientist and served on several committees. He had his private laboratory and made experiments in the composition of matter and certain resonance phenomena; however, nothing was published. It has recently been suggested that Poulsen could not have been unaware of Oberlin Smith's work and publication in 1888, but his extreme honesty in technical matters indicates that his development was indeed independent. In the case of the arc generator, Poulsen was always extremely frank about the inspiration he gained from earlier developers' work.[br]Bibliography1899, British patent no. 8,961 (the first British telegraphone patent). 1903, British patent no. 15,599 (the first British arc-genera tor patent).His scientific publications are few, but fundamental accounts of his contribution are: 1900, "Das Telegraphon", Ann. d. Physik 3:754–60; 1904, "System for producing continuous oscillations", Trans. Int. El. Congr. St. Louis, Vol. II, pp. 963–71.Further ReadingA.Larsen, 1950, Telegrafonen og den Traadløse, Ingeniørvidenskabelige Skrifter no. 2, Copenhagen (provides a very complete, although somewhat confusing, account of Poulsen's contributions; a list of his patents is given on pp. 285–93).F.K.Engel, 1990, Documents on the Invention of Magnetic Re cor ding in 1878, New York: Audio Engineering Society, reprint no. 2,914 (G2) (it is here that doubt is expressed about whether Poulsen's ideas were developed independently).GB-N -
20 Shillibeer, George
SUBJECT AREA: Land transport[br]fl. early nineteenth century[br]English coachbuilder who introduced the omnibus to London.[br]Little is known of Shillibeer's early life except that he was for some years resident in France. He served as a midshipman in the Royal Navy before joining the firm of Hatchetts in Long Acre, London, to learn coachbuilding. He set up as a coachbuilder in Paris soon after the end of the Napoleonic Wars, and prospered. Early in the 1820s Jacques Laffite ordered two improved buses from Shillibeer. Their success prompted Shillibeer to sell up his business and return to London to start a similar service. His first two buses in London ran for the first time on 4 July 1829, from the Yorkshire Stingo at Paddington to the Bank, a distance of 9 miles (14 km) which had taken three hours by the existing short-stagecoaches. Shillibeer's vehicle was drawn by three horses abreast, carried twenty-two passengers at a charge of one shilling for the full journey or sixpence for a part-journey. These fares were a third of that charged for an inside seat on a short-stagecoach. The conductors were the sons of friends of Shillibeer from his naval days. He was soon earning £1,000 per week, each bus making twelve double journeys a day. Dishonesty was rife among the conductors, so Shillibeer fitted a register under the entrance step to count the passengers; two of the conductors who had been discharged set out to wreck the register and its inventor. Expanded routes were soon being travelled by a larger fleet but the newly formed Metropolitan Police force complained that the buses were too wide, so the next buses had only two horses and carried sixteen passengers inside with two on top. Shillibeer's partner, William Morton, failed as competition grew. Shillibeer sold out in 1834 when he had sixty buses, six hundred horses and stabling for them. He started a long-distance service to Greenwich, but a competing railway opened in 1835 and income declined; the Official Stamp and Tax Offices seized the omnibuses and the business was bankrupted. Shillibeer then set up as an undertaker, and prospered with a new design of hearse which became known as a "Shillibeer".[br]Further ReadingA.Bird, 1969, Road Vehicles, London: Longmans Industrial Archaeology Series.IMcN
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